Client

Arkansas State University Newport

Nestled on the grounds of a historic WW2 airfield, Arkansas State University – Newport (ASUN) embarked on a transformative journey to establish a sports program and craft a vibrant identity. However, the challenge was distinctive – bridging the legacy of military aviation with the creation of a modern sports identity.

Challenge

Establishing a New Identity

Arkansas State University – Newport (ASUN) faced a unique challenge in establishing a sports program from scratch while differentiating itself from the main flagship campus. Unlike its flagship campus, Newport lacked a sports program, and the client desired a fresh, vibrant identity that would set it apart and create a unique legacy.

Concept:

Building a Legacy: Infusing History into a Modern Sports Brand

The main challenge was the absence of a sports program and the need to differentiate from the academic plane logo that lacked a sports element. The concept we landed on was to leverage the campus’s rich history of military aviation and focus on a specific plane – the training plane. This not only connected with the heritage but also provided a niche and distinctive theme.

The goal was to create a sports brand that not only paid homage to the historical significance but also resonated with the energy and aggressiveness associated with sports. The unique legacy of the old training plane became the focal point, ensuring a brand that was both historically rooted and modern.

Results:

Full Branding and a New Avenue for School Spirit

ASU Newport implemented a comprehensive branding strategy, crafting a new logo, mascot, and visual identity around the training plane. This addressed the challenge of lacking a sports program and provided a platform for cultivating school spirit. The “Aviators” gained a historically resonant mascot and branding, setting them apart from the main flagship campus. The introduction of a sports program not only filled a void but also generated a dynamic atmosphere for students to express school spirit. Actively celebrating the legacy of military aviation, this unique initiative went beyond preservation to embrace and highlight history.

"Rocket Chimp was our first call when we developed the athletic program at Arkansas State University-Newport! I knew their team had the experience we needed to launch a new brand identity that would resonate with the college and community. Thanks for guiding this process for us!"

Jeremy Shirley

Executive Director
of Marketing and Communications

Key Takeaways

Comprehensive Branding:

ASU Newport adopted a holistic approach, creating a new logo, mascot, and visual identity centered around the training plane.

Distinctive Identity:

The “Aviators” gained a unique and historically resonant identity, setting them apart from the main flagship campus.

Dynamic School Spirit:

The introduction of a sports program not only filled a void but also generated a lively and energetic atmosphere for students to express school spirit.