You know how search engines always seem to know exactly what you’re looking for within the first few results on page one? That’s not just a coincidence—it’s the result of search engine optimization (SEO), or the art of driving traffic to your website. With relevant content, well-placed keywords and appropriate backlinks, SEO determines where your site ranks on search engine results pages. The higher, the better.
Facebook gets all the headlines, but social media is any interactive platform that helps you create and share content with the public. In addition to Facebook, some of the other most popular platforms include Twitter, Instagram and LinkedIn. The great thing about social media is that there’s a platform for just about everyone, which means your consumer (no matter what service or product you’re selling) is always available and listening.
Digital Ad Buying
There was a time when TV commercials and billboards were thought to be the most effective way to reach a targeted audience. That time is not now. Today’s strategy is all about digital, and digital ad buying is one of our specialties. We can get yet your message in front of the right audience by advertising on websites, apps and other digital networks where your potential consumers are already spending time.
They say the Internet is written in pen, and whoever “they” are is right. The advent of the web and multitude online review sites has changed the way consumers voice their pleasure (and displeasure) about brands. The way to ensure you stand out from the competition and create trust with consumers through positive reviews is through strategic reputation management.