Hilton Grand Vacations
Tournament of Champions

Launching championship-level branding, from tee box to champion’s trophy

With the merger of Diamond Resorts into Hilton Grand Vacations came golf. Not just any golf—the LPGA Tournament of Champions. When a championship tournament needed championship-level branding, Hilton turned to Rocket Chimp to make it happen. From brand marks, merchandise, on-course signage, and a new championship trophy, we delivered branding that was way under par for the course.

Solution

Event Branding

Trophy Design

Client

Hilton Grand Vacations

Hilton Grand Vacations, following its merger with Diamond Resorts, took on the prestigious LPGA Tournament of Champions. This premier event called for championship-level branding to match the elite nature of the tournament.

Challenge

Creating a Championship-Worthy Brand Presence

With the transition of the tournament under Hilton Grand Vacations, there was a need to elevate its brand identity. The event required cohesive and impactful branding, from the course itself to merchandise and the coveted championship trophy, all while setting a new standard for tournament experiences.

Concept:

Championship Branding from Tee to Trophy

We crafted a comprehensive brand identity that captured the prestige and excitement of the Hilton Grand Vacations Tournament of Champions. From dynamic brand marks to eye-catching on-course signage and meticulously designed merchandise, every detail was intentionally crafted to resonate with both players and spectators. The centerpiece? A new, custom-designed championship trophy that symbolized triumph and elegance.

Results:

A Brand Worthy of Champions

The branding elevated the tournament to championship status, delivering a memorable and cohesive experience from the first tee to the final trophy presentation. Hilton Grand Vacations successfully established a distinct visual identity that celebrated the game and captured the attention of both players and fans alike.

By far the best decision I’ve made with any marketing team. Not only does Rocket Chimp deliver what they tell you but even beyond that they’re personal and get right down to business on a daily basis. Amazing is an understatement

Daniel Sullivan

CEO, My Diesel Physique

Hilton Grand Vacations Tournament of Champions