Client

runDisney

A renowned brand in the running community, runDisney organizes magical race events that blend fitness and fandom. However, their event booth faced challenges, with an outdated setup being overshadowed by competitors at their own events.

Challenge

Outdated Booth & Poor Crowd Flow

runDisney’s booth, once a focal point, struggled with outdated aesthetics and poor crowd flow. At their own events, competitors’ booths were stealing the spotlight, impacting brand visibility and participant engagement.

Concept:

Rebranding and Improved Flow

To overcome these challenges, we proposed a comprehensive solution.The first step was a complete booth overhaul – a vibrant rebrand that breathed new life into the runDisney experience. From eye-catching visuals to interactive elements, the booth now radiated the energy and excitement synonymous with the brand. Simultaneously, we addressed the issue of poor crowd flow, creating a concept that prioritized seamless navigation and participant engagement.

Results:

A Magical Transformation

The reimagined runDisney booth didn’t just reclaim attention; it stole the spotlight. Its fresh design not only harmonized with the brand’s enchanting ethos but went beyond, delivering an immersive experience that redefined the standard for event engagement. By focusing on streamlined crowd flow, participants effortlessly traversed the space, completely immersing themselves in the captivating world of runDisney. This intentional approach not only alleviated congestion but also fostered meaningful interactions, ensuring a seamless and magical registration process for every participant.

Key Takeaways

Prioritize Brand Presence:

An outdated booth can impact brand visibility. A strategic rebrand can reignite interest and captivate participants.

Enhance User Experience:

A booth is more than a display – it’s an experience. Prioritizing crowd flow and participant engagement can transform the overall event experience.

Stay Competitive:

In a dynamic event environment, staying ahead requires continuous improvement. The runDisney booth’s revitalization allowed it to shine amid competition, ensuring a lasting impact on participants.

By addressing the challenges head-on, runDisney not only improved its booth’s aesthetics but also created a magical and seamless experience for participants, solidifying its position as a leader in the running community.